Terms of Service

These terms form an agreement between Snova AB, company registration number [ORG-NR], [STREET ADDRESS], [POSTAL CODE] [CITY], Sweden (“Snova”, “we”) and the individual or entity that registers for the service (“you”, the “Customer”).

Snova is a business-to-business service intended for companies, agencies and professionals. It is not intended for consumers, and by registering you confirm that you are acting for purposes related to your trade, business or profession.

Snova is a software-as-a-service platform for search engine optimisation (SEO) and answer engine optimisation (AEO). Depending on your plan, it provides keyword and competitor research, AI-assisted content generation and editing, site audits, publishing to connected content management systems, search performance reporting using data you authorise us to retrieve, prioritised recommendations and a growth roadmap for your site, identification of link-building opportunities, and monitoring of how your brand appears in AI assistants.

Link building and outreach

Where your plan includes it, Snova identifies websites that may be willing to link to yours and drafts suggested outreach messages for each. We prepare only. We do not send outreach on your behalf, we do not buy, sell or exchange links, and we do not contact third parties for you. You decide whether to send anything, you send it from your own systems, and you are responsible for the content of what you send and for complying with the marketing and electronic-communications laws that apply to you.

• You must provide accurate registration information and keep it up to date.
• You are responsible for keeping your credentials confidential and for all activity carried out under your account.
• You are responsible for the actions of everyone you invite into your organisation, and for managing their access.
• You must notify us promptly at support@trysnova.com if you suspect unauthorised access.

• Paid plans are billed in advance on the billing cycle shown at checkout, and renew automatically for successive periods until cancelled.
• You may cancel at any time from your account settings. Cancellation takes effect at the end of the current billing period, and you keep access until then.
• Fees are stated exclusive of VAT and other applicable taxes, which are added where required.
• Payments are processed by Stripe and our subscription management provider. We do not receive or store your full card details.
• Except where required by law, fees already paid are non-refundable, including for partial periods.
• Plans may include usage limits. If you exceed them we may ask you to upgrade, or limit further usage until the next period.
• If a payment fails we may suspend access until the outstanding amount is settled.
• We may change our prices with at least 30 days' notice before the change takes effect for your next renewal. If you do not accept the change you may cancel before it applies.

Free trials

We may offer time-limited or feature-limited trials. Trials may be changed or withdrawn at any time, and continued use after the trial requires a paid subscription.

You agree not to:

• use the service in breach of any applicable law, or to produce content that is unlawful, defamatory, infringing, deceptive or harmful;
• generate content that impersonates a person or organisation, or that misrepresents its origin;
• publish AI-generated content in a way that breaches the guidelines of the search engine, AI platform or publisher you distribute it through;
• connect a website, Search Console property or CMS account that you are not authorised to manage;
• attempt to reverse engineer, decompile or extract the source code of the service, except to the extent this restriction is prohibited by law;
• resell, sublicense or provide the service to third parties other than through the organisation and client features we provide;
• circumvent usage limits, rate limits or access controls, or use automated means to scrape the service;
• interfere with the integrity, security or performance of the service, or upload malicious code.

We may suspend or terminate access if we reasonably believe these restrictions have been breached.

As between you and Snova, you own all data you submit and, subject to your payment obligations, all content the service generates for you (“Customer Content”). You are free to publish, adapt and commercialise it.

You grant us a non-exclusive, worldwide licence to host, process, transmit and display Customer Content strictly to the extent necessary to provide and support the service, including sending inputs to the AI and data providers described in our Privacy Policy.

You are responsible for ensuring you have the rights to the material you submit, and that its use in the service does not infringe the rights of others.

• We do not warrant that generated content is accurate, original or fit for any particular purpose.
• We do not warrant that generated content is free from similarity to third-party material, and you should carry out your own checks where originality matters.
• You remain responsible for compliance with any disclosure obligations that apply to AI-assisted content in your market or industry.
• Suggestions produced by the service — including keyword, structure and optimisation recommendations — are advisory only.

The service integrates with third-party providers such as Google Search Console, content management systems and SEO data vendors. By connecting an integration you authorise us to access it on your behalf for the purposes described in the product and in our Privacy Policy.

Third-party services are governed by their own terms and are outside our control. We are not responsible for their availability, accuracy, pricing or changes to their APIs, and we may modify or discontinue an integration if a provider changes or withdraws access.

We aim to keep the service available and reliable, but we do not currently commit to a contractual uptime level. Access may be interrupted by maintenance, third-party outages or events beyond our reasonable control. We will try to schedule planned maintenance to minimise disruption.

Support is provided by email at support@trysnova.com during normal Swedish business hours.

Snova and its licensors own all rights in the platform, including its software, models, workflows, design, documentation and trade marks. These terms grant you a limited, non-exclusive, non-transferable right to use the service during your subscription, and no other rights are granted by implication.

You may not use the Snova name or logo without our prior written consent. We may identify you as a customer using your name and logo in our marketing materials; you may object at any time by writing to us, and we will stop.

Each party may receive non-public information from the other. Both parties agree to protect such information with at least reasonable care, to use it only for the purposes of this agreement, and not to disclose it to third parties except to personnel and subcontractors bound by equivalent obligations, or where disclosure is required by law.

We provide the service with reasonable skill and care. To the maximum extent permitted by law, and except as expressly stated in these terms, the service is provided “as is” and we disclaim all other warranties, whether express or implied, including implied warranties of merchantability, fitness for a particular purpose and non-infringement.

We do not warrant that the service will be uninterrupted or error-free, or that data supplied by third-party providers is complete or accurate.

Nothing in these terms limits liability that cannot be limited by law, including liability for death or personal injury caused by negligence, for fraud, or for intentional misconduct or gross negligence.

Subject to the above, neither party is liable for indirect or consequential loss, loss of profits, loss of revenue, loss of goodwill, loss of anticipated savings, or loss of or damage to data, however arising.

Subject to the above, our total aggregate liability arising out of or in connection with these terms is limited to the fees you paid to us in the twelve months immediately preceding the event giving rise to the claim.

You agree to indemnify us against third-party claims, damages and reasonable costs arising from your breach of these terms, your misuse of the service, or content you publish that infringes the rights of others or breaches applicable law.

• These terms apply for as long as you hold a Snova account.
• You may terminate at any time by cancelling your subscription and closing your account.
• We may suspend or terminate your access for material breach of these terms, for non-payment, or if required by law. Where practical we will give notice and an opportunity to remedy.
• You may export your content before termination. After your account is closed we delete your data in accordance with the retention periods in our Privacy Policy, except where we must retain records by law.
• Provisions that by their nature should survive termination — including ownership, confidentiality, disclaimers, liability limits and governing law — continue to apply.

We may update these terms as the service develops. If a change is material, we will give you at least 30 days’ notice by email or in the application before it takes effect. Continued use after that date constitutes acceptance; if you do not accept, you may cancel your subscription before the change applies.

These terms are governed by the laws of Sweden, excluding its conflict of law rules and the UN Convention on Contracts for the International Sale of Goods. The courts of Stockholm, Sweden have exclusive jurisdiction over any dispute arising out of or in connection with these terms.

• If any provision is found unenforceable, the remainder of these terms continues in effect.
• Our failure to enforce a provision is not a waiver of our right to enforce it later.
• You may not assign these terms without our written consent; we may assign them to an affiliate or in connection with a merger, acquisition or sale of assets.
• These terms, together with the Privacy Policy, form the entire agreement between the parties regarding the service.

Questions about these terms? Contact us at support@trysnova.com or write to Snova AB, [STREET ADDRESS], [POSTAL CODE] [CITY], Sweden.